Summary of the projects

TotallyMoney is a company that helps people in the UK understand how healthy their financial profile is based on how lenders and credit bureaus see them.

As the first UX designer in the company, most projects I worked on were to fix, clean and restructure various flawed aspects of the website and app.

My role

My title was user experience designer, my role adapted to the necessity. In some projects I was project managing and designing. In some others I was doing testing or quality assurance. In others I was gathering data to find insights on UX or business challenges.

On the following project I worked on the Visual design, UX, IA and project management.

Easy Log in

The people using the app were logged out after 10 min of inactivity, and forced to log in again. This became an annoyance for
people that had and interrupted session several times while logged in. Our objective was to Increase engagement and offer quicker and secure way to log in.

Direction

The Grand Tour was a cultural tour of Europe formerly undertaken, especially in the 18th century, by a young man of the upper classes as a part of his education.

To honour the initial concept of Grand Tour, we designed Tales of GranTurismo, a Maserati's sub-domain site, designed to celebrate the 2018 GranTurismo by taking the car on a Grand Tour across Europe.

The Grand Tour counted with a different famous guest in each episode sharing stories about their successful careers and how they related back to Maserati’s entrepreneurial spirit and brand values.

The campaign consisted of using social media to drive traffic to the Tales of GranTurismo campaign site.

Maserati online campaing blueprint

Maserati CMS interface

Understanding the limitations of the CMS by analysing the functionality of their modules

Wireframe/Planning the release of each of the Maserati Tales of Gran Turismo episodes

Design

Due to timing and a limited budget, we had to design the GranTurismo campaign site in Maserati's CMS, Magnolia. We learned how to use the different types of modules used on their global site, including the limitations. With that knowledge, we managed to shape loose wireframes for the different stages of the campaign.

That would allowed us to be flexible if any last minute changes or change of plans happened at different stages of the campaign.

To produce each episode we created Storyboard Pillars. Those pillars would allow us to interlink the personal stories of the talent to certain Maserati's values and the location of the trip.

Based on the Story Pillars, we would shape a broad storyboard to give to the videographers and production assistant. The storyboards would serve as the reference to determine a shot list. We also wrote a series of questions to prompt conversations between the interviewer and talent.

Learnings

- Prepare for flows you didn't think
- Collaborate closely with the developers to consider flows
- Anticipate error and other states
- Test as much as you can
- Tailor the journey for different users

Totally Money